ABD Developers, the company developing Providence, the gated golf course community in southwest Orlando, within 30 minutes of all attractions and Orlando's international airport, is teaching Realtors how to convert renovation-resistant resale shoppers to new home buyers, how to work with internet advisors, and how to work with onsite agents as part of a successful team, whether the purchase be for an inventory or preconstrucion home.
At the recommendation of Matthew Brown, its sales and marketing director, and the support of its five home builders, including ABD development, the company began offering monthly seminars in January.
"Our goal is to develop long term relationships with a large co-broker network, and to do so, we felt we needed to offer them an educational opportunity that would help them grow their business, generally, and build loyalty to our development specifically. It is working far better than we expected."
The company sought out New Home Co-Broker Academy and its founder David Fletcher to teach the course, How To Build A New Homes Niche.
"We knew a new-homes driven course designed exclusively for real esate agents was long over due,"Brown said. Our graduates not only earn the CE credit, which is nice, but more importantly from a marketing standpoint, they learn to face the fears that come from a lack of training about working in the new homes environment."
The most successful graduate to date is Mary Carpousis, who had never sold a new home, but since graduating about a year ago, has sold ten, several of them presales.
Providence is the first known developer to offer 'education' as its baseline co-broker strategy according to Fletcher,